How to Upload Data Feed From Shopify to Fb for Catalog
With seemingly endless options for paid social and digital marketing platforms today, you might be wondering why you lot should annunciate on Facebook. Unproblematic, information technology'southward still the most used social network worldwide, with roughly 2.9 billion monthly active users. Facebook is a powerful ad platform that can be used by brands to build brand awareness, engage with customers and re-market to those that take visited their Shopify store.
Why should I employ Facebook Dynamic Ads?
Facebook'south Dynamic Ads are a highly relevant and effective way to retarget those that have visited your Shopify and ultimately assistance to bulldoze conversion. With Facebook Dynamic Ads, you tin can create a single campaign that targets consumers who have expressed involvement on your Shopify website. For instance, when a consumer adds a production to their cart on your Shopify website, y'all tin can dynamically serve them an ad for the same product.
If you're convinced Facebook Dynamic Ads can help drive conversions on your Shopify store, keep reading to discover how to hands create a Product Feed for Facebook (and Instagram) Ads using information from your Shopify store.
Optimized and complete production feeds are central for successful Facebook dynamic production ads
There is a direct correlation between how well your Facebook product itemize is optimized and the success of your Dynamic Production Ads. A high-quality Facebook information feed will enable your items to exist more visible on Facebook and volition also encourage users to click on your ads.
Creating a Product Catalog is actually the offset step of edifice Dynamic Product Ads on Facebook.
Your product feed must be properly gear up upward and follow Facebook's strict format including complete product information for required fields. It's possible to generate a Facebook Product feed manually by exporting a XML or CSV file from Shopify. Still, the raw product information in this file isn't suitable for uploading direct to your Facebook Catalog. This raw product feed export needs to be manually optimized and formatted to fit Facebook'due south requirements.
Keep in mind, the production information in this feed is static and reflects information at the time of export only, so it's important to regularly update the feed to avert advertising products that are out of stock or discontinued. Completing this manual procedure regularly can be a time consuming and boring job, particularly if you accept a big drove of products.
Alternatively, when using a 3rd political party Feed Management solution like Channable, yous tin can optimize your feed in just a few clicks using powerful rules. Channable refreshes your Facebook Production Feed with the latest production data from your Shopify store up to every hr, ensuring your Facebook Production feed remains updated and reflects the latest stock, toll and promotional information.
Channable, the solution to create and optimize your Facebook product catalog using your Shopify production data
Channable'southward Feed Direction Solution is the easiest manner to create, optimize, and take control of your product data for Facebook and 2500+ advertizing platforms, marketplaces, affiliate networks and other marketing channels. Channable offers an intuitive solution to create and enrich your Facebook product catalog. As a Facebook Marketing Partner, Channable enables you lot to:
Fetch Information from your Shopify with Built-in Shopify Plugin
Channable has a born Shopify Plugin that enables yous to integrate your Shopify information to Channable in only a few clicks. When connected, the Plugin ensures that your product data is automatically synchronized betwixt your Shopify store and Channable, keeping your Facebook feed updated.
Built-in Facebook product feed template
Channable gives you access to more than ii,500 up-to-date feed templates, including the Facebook and Instagram template. This Feed template ensures you meet all of Facebook's required fields and avoids possible errors that hold your ads back from working properly.
Optimized ads for better results
Utilize Channable'south powerful rules to optimize, enrich and filter your product data. With Channable you lot accept the ability to ensure that your production information not only meets the channel requirements simply is fully optimized and enriched, improving your advertisement relevance scores. For instance, apply the master rules to announce a promotion or exclude products with a depression profit margin.
Daily synchronization of your product feed
When product information changes on your Shopify store, Channable synchronizes all changes with Facebook (and all your other channels). This helps you to communicate the correct information beyond all channels and stay up to date, up to every hour! This allows you to avoid wasting valuable ad budget on out of stock products.
Complimentary technical back up
We know how challenging it tin be to adopt new tools. Channable offers costless technical support if you demand guidance with the setup of your Facebook product catalog. Go your Dynamic ads live in no time! You'll also receive gratis access to our training hub "The Channacademy".
Channacademy, your personal learning center
Upskill in feed management, learn how to set upwardly your first feed, how to set rules, and much to make you an eCommerce expert!
If you're interested in using Channable to integrate your Shopify store and create Dynamic Facebook Ads, so check out the following steps:
- Beginning, create a Gratis Trial business relationship in Channable.
- Install the Channable app in your Shopify store in order to import your products from the store to Channable.
- Once your import from Shopify is completed, it's time to start the setup of your Facebook Feed following these half dozen simple steps.
- Finally, when your Facebook Feed is complete, optimized and free of errors, y'all're gear up to go live! Only upload the product feed URL generated through Channable to Facebook Business organization Manager.
- Don't worry, you lot won't be charged until you lot really activate your Facebook Feed, and then you can use the gratis trial to become a experience of the Channable's tool first.
Source: https://www.channable.com/integrations/facebook-integration-shopify
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